My project was laser cutting, sound, and found objects. It occurred to me then that the commercial jingle is so comfortable to listen to: what happens when I deconstruct it?
I recorded several famous jingles, such as Rice Krispies, Chock Full O Nuts, DoubleMint Gum, Campbell's Soup, etc in Audacity.
The sound waves varied widely depending on the volume and sound. I figured a variety would be a nice way to start. I took screenshots of interesting parts that also coincided with important parts of each jingle (pictured above).
I then laser cut these images as engravings into cardboard. I worked with Andrew in the Thingspace to figure out a good power with which to engrave. My images also needed to be prepped for engraving, which I did in Gimp, a free! resource that mimics Photoshop.
This was a matter of changing the mode of the image to indexed and black and white. This took out all the grey space in the background. I decided to keep the thin lines since they seemed to anchor each sound wave in place visually.
Once each piece was engraved (power 60, speed 100%), I began arranging and ripping back layers of cardboard to bring a real material feel to the piece, and assembling the pieces together like a quilt.
As I worked, I began thinking more about turning the images of the sound waves back into actual sound. I was sure I had seen someone try this before, and to my surprise, Audacity has the ability!
Importing images as raw data allows you to play around with different settings and transform your images into new sound. The sounds become quite jarring, and totally reconstruct the recognizable jingle.
I wanted in class to bring my classmates into the project with me, so I played the music that I got inspiration from, as well as the sound of an image taken in class. It was really fun to work with a project that meant a lot to me but also brought in elements (namely sound and laser cutting) that I would not normally use in my own practice. There are lots of explorations to come!
Here is the final product:
Here is a sound clip of some of the jingles:




